May
5
Training
Green Marketing Roundtable | VIRTUAL
Tuesday, May 5, 2026
10 a.m. - 12 p.m.
Online
Join Franklin Energy's Eileen Oldroyd who will share green marketing tips and tricks she's used to successfully market green homes.
Green Marketing: Amplify Your Green Edge
Learn how to confidently marketing your Green Designation, communicate the value of sustainable home features, and use AI tools to create compelling green marketing content. You'll leave with practical templates, real-world strategies, and a personalized action plan to grow your visibility as a Green REALTOR®.
In this interactive program, Eileen will be answering the question, "How can I use my Green Designation to build my business and promote my knowledge?"
- Craft your personal "Green Realtor brand" and develop a 15-second pitch
- Showcase features authentically using visuals while avoiding "greenwashing"
- Leverage green feature fields in the MLS to effectively highlight energy-efficiency features
- Use AI tools to create descriptions, blogs, and social content
- Plan your Green Realtor marketing kit
Audience
Realtors