Educating Real Estate Professionals as Champions of Sustainability

A common saying amongst real estate professionals is, “every house has a unique story.” In BayREN’s Green Labeling program, we’re equipping agents with the skills to convey the narrative of a green home. To bridge the gap between classroom learning and practical application, the program introduced a new event series titled Green Home Tour for Realtors. In 2023, real estate agents explored homes in Marin, Alameda, and San Mateo counties that had undergone energy efficiency and electrification upgrades. These counties engaged with homeowners to understand their experiences and motivations behind the improvements. BayREN’s instructors trained agents to effectively market and appraise these green features when selling a home or discussing potential upgrades with clients. The Green Home tours provided an invaluable opportunity for agents to witness induction stoves and heat pumps in action and gain first-hand experience for comfort offered by an energy-efficient home.